Pick Six Cocktail Packaging
Custom illustration and packaging design for a racetrack-inspired line of canned cocktails, drawing on the visual language of vintage horse racing.
CUSTOM ILLUSTRATION
The series centers on a custom horse-and-jockey illustration, bringing a sense of place and movement to the series.
Built Around the Track
PACKAGING SYSTEM
The labels borrow from the structure of vintage admission and betting tickets, organizing product information into narrow panels, numbered details, stamps, and perforation-inspired edges.
Designed Like A Race Ticket
CUSTOM LETTERING
Custom lettering gives the series a distinctive voice, adapting the same vintage-inspired typographic style across cocktail names of different lengths and proportions.
A Name With Personality
MATERIAL & FINISH
Faux paper texture and carefully placed metallic accents give the labels the tactile character of vintage ephemera while taking advantage of the can itself as part of the design.
Texture in the Details
CREATIVE THINKING
STRATEGIC DESIGN
LASTING IMPACT