Forever Wild Brand Identity
I developed a playful, outdoor-inspired identity for Forever Wild Ice Cream, bringing the Adirondack setting into a flexible brand system spanning a mobile ice cream trailer, print, and merchandise.
BRAND IDENTITY
The identity pairs the nostalgia of a classic roadside ice cream stand with the Adirondack landscape, creating a playful, outdoor-inspired brand designed to work across a range of applications.
A Taste of the Adirondacks
ENVIRONMENTAL GRAPHICS
The identity extended into the physical experience through a full trailer wrap and branded signage, creating a cohesive, highly visible presence wherever the business went.
Taking the Brand on the Road
BRAND APPLICATIONS
Bringing It All Together
The identity carried across merchandise and print, using a consistent palette and graphic language to create a cohesive brand experience at every touchpoint.
CREATIVE THINKING
STRATEGIC DESIGN
LASTING IMPACT